TIME UNTIL ATTRITION MODEL

Who is most likely to churn at a given point in the future? Although the Time Until Attrition model sounds like a slight modification or extension to the Customer Attrition model, the model’s structure for forecasting time is quite different. The best way to develop a Customer Attrition model is to pick a point in time: “who will most likely churn six months from now?” The resulting model will produce a score for each customer reflecting the probability of attrition at the chosen time. Alternatively, the model may be designed to predict the actual time of attrition at the expense of accuracy.