TWO-STAGE ACQUISITION & REVENUE MODEL

How can you acquire new customers who will perform like your most profitable? This bundled option extends a package discount for purchasing two of the most complimentary and symbiotic predictive model combinations. Just as it does not make sense to acquire customers who are likely to be unprofitable, it is not desirable to spend marketing resources on potential customers who have a very low propensity to respond.

The two-stage Acquisition and Revenue Model maps the results of the two models into four quadrants: [low response / low dollar], [high response / low dollar], [low response / high dollar] and [high response / high dollar]. Although targeting the [high response / high dollar] segment is a given, choices may be made in extending the campaign to a certain depth into the [high response / low dollar] and [low response / high dollar] categories depending on campaign and business objectives.