CUSTOMER UPGRADE MODEL

What is each customer most likely to purchase next? It is typically less expensive and more effective to introduce additional products and services to existing customers than to acquire new ones. The Customer Upgrade Model can produce multiple scores for each customer that will be most receptive to various products based on their buying history and demographic characteristics. Interrelationships across multiple products may be identified and translated into actionable profiles. The Customer Upgrade Model can also provide market intelligence by revealing and ranking multiple influences that drive interest in particular products.