Bellevue, WA. – NewWorld Commerce, a leading provider of automated marketing and campaign management solutions, is partnering with The Modeling Agency (TMA), an information modeling solutions, training and consulting company, to provide its clients with integrated data mining capabilities designed to maximize the effectiveness of interactive marketing campaigns.  The combined solution – automated marketing and campaign management from NewWorld Commerce and data mining services from The Modeling Agency – helps marketing professionals gain a deeper understanding of target customers in order to provide more relevant, personalized communications.  

With automated marketing and campaign management solutions from NewWorld Commerce, marketing professionals can single-handedly create, deliver and track interactive campaigns that enhance customer loyalty and achieve maximum return on investment.  By integrating data mining services from TMA, NewWorld Commerce enables marketers to perform more detailed analysis of target customers’ responses, preferences and buying behaviors.  This data can then be used to refine campaign strategy, boost response rates and control campaign costs by using advanced targeting techniques, and facilitate cross-selling, up-selling and customer valuation.

“Sophisticated data mining techniques like those offered by The Modeling Agency can take a lot of the guesswork out of interactive marketing,” said Donal Daly, chief executive officer, NewWorld Commerce.  “It’s no longer enough for marketers to launch campaigns into a black hole; they need to be able to learn something about individual respondents and the target audience in general through each incremental effort and use that data to improve the value of the offering the next time around.  The ability to target and segment prospects and customers based on their responses to interactive marketing campaigns is critical in acquiring, retaining and cultivating relationships that lead to sustainable customer loyalty, competitive differentiation and revenue generation opportunities.”

“NewWorld Commerce offers a truly innovative platform for targeting and personalizing customer communications,” said Eric King, president, The Modeling Agency.  “The introduction of data mining technology into this environment exposes NewWorld Commerce clients to a new level of intelligence that they can apply to refining their interactive campaign management strategies.  It empowers marketing professionals to make the most of their resources and be the champions of their organization’s customer-centric business initiatives.”

The Modeling Agency will work as an extension of the NewWorld Commerce team to help clients develop processes -- based on a company’s specific business goals and existing infrastructure -- for extracting and analyzing data from interactive campaigns.  Depending on the clients’ resources and requirements, TMA will help automate market segmentation and profiling activities including response modeling, predicting customer buying behaviors and calculating customer lifetime value.

About The Modeling Agency
The Modeling Agency (TMA) is a structured network of senior-level data mining consultants and trainers.  TMA offers public training, consultative guidance, knowledge transfer and ongoing support to those who are data-rich yet information-poor. 

The Modeling Agency is based in Pittsburgh, Pennsylvania with a national presence in the US.  For more information on TMA's experience and offerings in data mining training, consulting and solutions, visit www.the-modeling-agency.com.

About NewWorld Commerce
Founded in 1994, NewWorld Commerce is dedicated to providing innovative products and services that help marketing professionals single-handedly create, deliver and track interactive campaigns that fuel a company's revenue engine and deliver maximum return on investment. Based in Dublin, Ireland, with U.S. headquarters in Seattle, Washington, NewWorld Commerce's European and North American customers include WorldCom, Heineken, Oracle and Pigsback.com, among others.

Using the streamlined browser-based interface of NewWorld Direct, the company’s flagship product, marketing professionals can quickly and cost-effectively design highly targeted and personalized one-to-one communications that increase customer loyalty and maximize up-selling and cross-selling opportunities. NewWorld Direct features sophisticated measurement and reporting on a named-user level, enabling marketers to more accurately measure campaign effectiveness and optimize return on investment.

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